Marketing consulting built on better decisions.

HCP turns strategy into work people can see, understand and act on. From brand and communications to digital, campaigns and film, our marketing work stays connected to the research and thinking that shaped it.

Experienced Marketing leadership without the full time hire.

By the time creative work begins, the research has informed it, and the strategy has given it direction. That connection is what turns marketing from a collection of tactics into work with a purpose.

What is a fractional CMO? A fractional CMO provides experienced marketing leadership without the commitment of a full-time executive hire. HCP’s fractional CMO services connect strategy, brand, communications and execution under one accountable lead, supported by the research, strategy and creative capabilities of the firm.

And the work happens here. Brand systems, websites, campaigns, social, email, print, film, and media relations are produced within the same practice; keeping strategy and execution connected from the first decision through launch.

Eight disciplines under one roof.

Engaged one discipline at a time, assembled into a single program, or directed through fractional CMO services with one partner accountable for the whole.

Brand & Identity

Logo and identity systems, naming, brand standards, brand architecture and repositioning for organizations defining how they should be understood.

Websites & Digital

Website strategy, design and build, landing pages, search optimization, analytics and reporting, and ongoing maintenance of the platform after launch.

Advertising

Campaign concepting and production across digital, print, broadcast, radio, out of home and direct mail, with media planning, buying and performance reporting.

Social Media

Channel strategy, content calendars, community management, paid social, and reporting tied to clear objectives and measurable results.

Email & Direct

Campaign strategy, newsletters, automated sequences, list health, and direct mail for audiences that are not reachable any other way.

Content & Design

Copywriting, graphic design, photography, collateral, brochures, annual reports, signage and tradeshow environments.

Video & Film

Documentary, corporate storytelling, motion design, commercials and live-experience content, produced in house and recognized with dozens of Telly and PRSA Awards.

Public Relations

Media relations, press releases, earned media, launch and event support, community outreach, public affairs, and crisis communications grounded in strategy and research.

Creative earns its budget.

01

Inherit the strategy

Nothing gets designed until we know what the research found and what the strategy decided. Creative begins with a clear reason for what we are making, who it needs to reach and what it needs to accomplish.

02

Build the platform

Identity, message and channel plan are set together, so the website, campaign, and release all say the same thing.

03

Produce it in house

Design, copy, photography, film, and media buying happen under one roof, keeping the work connected and the schedule on track.

04

Report the result

Performance is measured against the objective that justified the investment, not whichever metric looks best that month.

Brands built, rebuilt, and launched.

A selection from four decades of marketing consulting. Each engagement below names the client and the work.

0

Years

Transport Credit Union

A complete rebrand and launch from Coast2Coast Credit Union, carrying an 80-year legacy into a new name and identity.

0

Years

Voices for Children and Guardian ad Litem

Twelve years of multimedia campaigns across Hillsborough County supporting volunteerism, services and state grant funding.

0

Years

Main Street Zephyrhills

A community-wide digital outreach campaign for the 116th Annual Founder’s Day.

0

Weeks

Strengthen Our Schools

An eight-week campaign helped pass Hillsborough County’s school referendum with 56.35% of the vote, securing more than $1 billion for public-school improvements over 10 years. The work earned HCP AMA Tampa Bay’s Marketer of the Year for Mass Media.

Source 1 Solutions

Selected as agency of record through competitive review. Full brand program, website and campaign. The site won a Silver ADDY, and the work earned three Telly Awards in the 46th Annual Telly Awards.

SiteServe

Brand enhancement, market repositioning and a full digital platform build for a Tampa sitework contractor.

JMI Flooring & Construction

A comprehensive rebrand and market repositioning for the Bartow based luxury builder.

Tampa CRA and Ybor City CRA

Annual reports, integrated print and digital systems, and ongoing community engagement communications, including the historic 7th Avenue bricking project.

Tampa Bay Defense Alliance

The MyMacDill Community Pride Campaign, built around the alliance’s mission for the region’s defense community.

YCDC and the Ybor City brand

A foundational marketing plan and community outreach campaigns for a National Historic Landmark District, grounded in community research.

Bladerunner Farms

Tradeshow debut support as marketing firm of record.

Luxury Cayman Villas

Logo, tagline, website, social channels, and a public relations and advertising launch in a niche luxury travel market.

DENTCO

A campaign built on the human element of the nationwide commercial exterior services management, using uniquely modified faces to carry the range of services.

SUNZ Insurance

A brand mascot drawn from the corporate collateral and carried across customer touchpoints, tradeshows and the website.

Tom George Yacht Group

Marketing through a market contraction, when global yacht brands were cutting production.

Tampa Bay Rays 2020

Awareness, private equity support and community campaign work for the movement to keep the Rays in Tampa Bay.

The work speaks. Others noticed.

The results matter most. Recognition from our peers is another measure of work done well.

Six 2026 Telly Awards

For documentary, corporate storytelling, motion design and live experiences.

Three 2025 Telly Awards

Earned with Source 1 Solutions in the 46th Annual Telly Awards.

Silver ADDY

For the Source 1 Solutions website designed by HCP Associates.

Prestige Award of Excellence

Public Relations Society of Tampa Bay.

Recent research case studies

Untitled design (13)

StarCore Nuclear

How StarCore Nuclear introduced helium-cooled Small Modular Reactor technology through Powering Together, an award-winning documentary and communications platform built on transparency, respect, and shared opportunity.

Read More
Nasatka Security

Nasatka

How Nasatka Barrier became Nasatka Security, repositioning a crash-rated barrier manufacturer as a global security solutions provider through Global Lines of Defense®.

Read More

Research. Strategy. Marketing.

Each discipline builds on the one before it. Research establishes what is true. Strategy determines what to do. Marketing puts that thinking to work.

Research

Establish what is true.

Strategy

Determine what to do.

Marketing

Put the thinking to work.

Tell us what you're launching or trying to accomplish.

Tell us about the brand, campaign, website, or communications challenge in front of you. We’ll start by understanding what you’re trying to accomplish, who you need to reach and what’s already in place. From there, we can determine what the work should require and where HCP can help.

Tampa Headquarters

HCP Associates, Inc. · The Joseph Garcia International Center 1101 Channelside Drive, Suite 301, Tampa, Florida 33602