Anabel Sierra

Originally from Fayetteville, North Carolina, Anabel grew up in a military household and had a distinct appreciation for the written word. With over five years of experience in content writing, editing, and digital marketing, she brings a unique blend of personal and corporate storytelling to her role as a Communications Associate at HCP Associates.

Prior to joining HCP, Anabel served as the Senior Marketing Coordinator for Ajulia Executive Search, where she led both internal and external marketing communications and campaigns for the firm. In tandem to this, she provided services as a Freelance Copywriter and Copyeditor, where she gained valuable insights into various industries and communication strategies.

Today, Anabel integrates her experience and knowledge of brand voice, storytelling, and SEO best practices by providing clients the ability to communicate directly with their intended audiences within the B2B, non-profit, and community information sectors in the form of press releases, crisis communications, social media, and web content. Her approach enhances brand authenticity, strengthening the connection between brands and consumers.

A graduate of the University of South Florida, Anabel earned her Bachelor of Science in Integrated Public Relations and Advertising and is continuing her studies as an alumna for her Master of Science in Advertising.

Outside of work, she enjoys traveling, staying active through multiple methods, and volunteering for non-profit events throughout Tampa such as Pros & Pals with the Tampa Bay Sun Foundation and Kind Camp with the Hessel Family Foundation.