Raymond James
How more than a decade of telephonic and direct mail research helped Raymond James track investor awareness and sharpen its financial advertising strategy.
USF Federal Credit Union
How a campus sponsorship and the “Are You the Best Bull?” social campaign helped USF Federal Credit Union build awareness among students, staff, and alumni.
SMI
How a new positioning platform, ‘Perfecting the Balance of Maintenance,’ helped SMI define the Interior Maintenance Services niche and grow 36 percent in under 18 months.
Media General
How decades of campaign work with the Tampa Tribune led HCP to conceive and launch CENTRO, a Hispanic publication, and support new niche titles under the Rain Publishing brand.
FCCMA
How a statewide Florida Ambassador Program helped FCCMA spread the message that Professional Management Matters to elected officials and future public administrators.
MOSI
How secret shopping, GoPro visitor recordings, and staff focus groups gave MOSI a research base to reinvent its brand for its 60th anniversary.
The Surgicalist Group
How research into a new hospital surgical care model shaped the brand and 12-month rollout strategy behind The Surgicalist Group’s national launch.
Film Tampa Bay
How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.
DENTCO
How a Faces campaign of illustrated headshots gave DENTCO a human face for its Exterior Services Management and helped sustain a 99 percent retention rate.
Sheraton Sand Key Resort
How ongoing marketing and a new data-driven website helped the Sheraton Sand Key Resort stand out within Starwood’s brand standards after its 40th anniversary renovation.