MOSI Seeks HCP to Study Science Center Trends and Visitor Expectations
TAMPA, Fla. (November 3, 2014) Nearing its 60th anniversary, management at Tampa’s Museum of Science and Industry (MOSI) turned to HCP to help get a pulse of perceptions of the brand within the marketplace and develop a plan for reinventing the way in which the brand and facility are presented for the future. The end-goal […]
HCP Launches Tampa Downtown Workforce & Residential Study
TAMPA, Fla. (October 31, 2014) HCP recently launched the fourth installment of the Tampa Downtown Partnership’s biennial study of “downtowners.” This has historically included a study of Downtown Tampa residents and workers; this time a third study was crafted to capture feedback from urban college students. The initial downtown study occurred in 2008. At that […]
HCP Associates Expands Client Roster During Busy Summer
TAMPA, Fla. (August 27, 2014) Eric Polins, Senior Brand Strategist and Partner at HCP Associates, announced today the addition of a number of new clients and special projects over an above average summer season. “Typically our busy time of the year is not summertime; however, we are pleased to announce a number of new clients […]
Returning Clients Engage HCP for Continued Support
TAMPA, Fla. (August 15, 2014) Three past HCP project-clients have recently reengaged the company for continued marketing support. HCP strives to provide unparalleled research, strategy and marketing support to its clients. It is therefore a great accomplishment when clients who involve HCP in their business ask for the firm to return to help them address […]
HCP Completes Study Pinpointing Needs for Community Development within Pinellas County Community
LEALMAN, Fla. (June 4, 2014) HCP & Associates recently completed a study of Lealman, an unincorporated community within Pinellas County, on behalf of the Pinellas County Health & Community Services Department. The goal of this study was to gauge community needs and capture current sentiment within the Lealman region. At the beginning of March, the […]
Building Awareness through Events
TAMPA, Fla. (May 1, 2014) As consultants in the hospitality industry, there are many things that you oversee on behalf of your clients, from reputation management, to media negotiation, to social media, to web monitoring, to public relations…and the list goes on. Beyond the day-to-day, however, there is the bigger question of how to build […]
HCP Selected to Develop Plan for Florida City County Management Association’s Campaign: Life, Well Run
TALLAHASSEE, Fla. (April 15, 2014) HCP recently presented its recommendations for an upcoming statewide plan to a leadership committee of Florida City County Management Association (FCCMA) members. The FCCMA is the Florida chapter of the International City/County Management Association (ICMA). The organization was established to elevate professionalism among the state’s cities and counties, and to […]
HCP Delivers Annual Citizen Research Study to Pinellas Board of County Commissioners
CLEARWATER, Fla. (April 11, 2014) HCP Senior Research Manager, Sarah Lindemuth, presented the findings from the study this week to the Board of County Commissioners (BOCC) prior the upcoming 2015 budget sessions. In the first quarter of 2014, Pinellas County approved HCP’s contract to conduct citizen research on its behalf; this is the fourth consecutive […]
HCP Celebrates Diverse Brand with 30 Years of Positive Change in Higher Education
FAIRFAX, Va. (March 10, 2014) It was 10 years ago when HCP was chosen by Virginia-based publisher Cox, Matthews and Associates (CMA) to rebrand their 20-year-old magazine: Black Issues in Higher Education. Since its founding in 1984, Black Issues in Higher Education (which is now Diverse) focused on the role and issues of African Americans […]
Air Masters Engages HCP for Business Snapshot
TAMPA, Fla. (February 14, 2014) Tampa-based HVAC company Air Masters has called upon HCP to complete a Business Snapshot Analysis of their current business, with a special focus on an evaluation of the Tampa Bay Area and how they currently attract and retain customers. Air Masters offers new air conditioning and heating installations as well […]