The Surgicalist Group

How a Lutz surgeon’s new hospital care model grew into The Surgicalist Group, a national brand built on research-driven positioning and a 12-month rollout strategy.
HCP Associates’ work for The Sugicalist Group — a research, strategy, branding, and marketing case study from the Tampa Bay firm.

How a Lutz surgeon’s new hospital care model grew into The Surgicalist Group, a national brand built on research-driven positioning and a 12-month rollout strategy.