Zen on the Green
How a golf mental-game concept with no brand became Zen on the Green, complete with a logo, website, and training videos sold via iTunes and Amazon.
CitraPac
How taste tests and distribution research positioned CitraPac’s frozen citrus snacks for school food service, leading to nationwide school system distribution.
Apex
How research into new vertical markets helped APEX pivot beyond a declining defense industry into bridge building, signage, and other markets with a new brand and public relations strategy.
PSCU-FS
How research with nearly 100 credit union executives repositioned PSCU Financial Services and helped it grow into the industry’s clear leader.
Voices for Children
How unscripted interviews with volunteer guardians became a multi-media campaign to recruit more advocates for children in Hillsborough County’s court system.
The Maserati Club
How a database-driven WordPress rebuild replaced The Maserati Club’s outdated Flash site and connected its chapters with online membership and e-commerce.
Sun ‘n Fun
How years of pro bono public relations, research, and sponsor development helped the Sun ‘n Fun Fly In grow into an internationally recognized aviation event and year-round campus.
Thrive
How a nature-inspired rebrand built around the message “we help your company thrive” repositioned Thrive-HR, which was acquired by a larger competitor within two years.
EMS
How interviews with EMS’s sales team and clients shaped a consistent message and lead generation plan for the human resource services provider.
TriCore
How HCP helped TriCore create and launch the Payroll Cost Management model, positioning it as the nation’s first company to offer PCM to small and medium sized businesses.