Elite Pools
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
TEKA/Küppersbusch
How a go-to-market strategy built TEKA’s first US headquarters in Tampa and landed Home Depot as a distribution partner, paving the way for the high-end Küppersbusch line.
Quality Counts
How an in-depth brand assessment gave Quality Counts a new positioning statement, Data that Drives Communities, and its own technology brand, MyQC.
Military Learning Center Tampa Bay
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
Film Tampa Bay
How market research into Tampa Bay’s film and digital media industry showed that commercial production could thrive in Florida without state incentives.
Hillsborough County Hotel & Lodging Association
How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.
University Community Health
How a multi-year capital campaign and a star-studded grand opening event, A Night to Remember, hosted by Larry King, built public awareness and support for Pepin Heart Hospital.
Ybor City Development Corporation
How a study of more than 700 Ybor City residents and workers shaped a brand refresh and marketing plan that grew social media engagement by 121 percent in eight months.
Equity Lifestyles
How research into member travel habits led Equity Lifestyle Properties to a refreshed, tiered membership lineup with concierge service built in.
Big Top
How a market snapshot study of shoppers, vendors, and competitors gave Big Top Flea Market actionable recommendations to reverse declining attendance and win back vendors.