How stakeholder interviews and a countywide survey showed Hillsborough County residents rank housing affordability above all else, with 91 percent favoring limits on developing rural and agricultural land.
How a focus group of Florida homeowners revealed low brand awareness for American Integrity Insurance and clear insights into how consumers choose a policy.
How a biennial telephone survey of local businesses gave Pinellas County Solid Waste a clearer picture of commercial recycling habits and pain points.
How a viability study for the Military Learning Center of Tampa Bay identified which features, from STEM learning to veteran support, would matter most to the community.
How a recurring Resident and Worker Study has tracked sentiment in Ybor City since 2016 and helped drive real improvements like crosswalks, greenspaces, and lighting.
How a recurring telephonic and online survey gave Hillsborough County a baseline and years of trend data on resident satisfaction, safety, and services.
How an ongoing residential recycling survey tracked Pinellas County’s participation and awareness over several years, finding 80 percent of residents recycling by 2026.
How a nearly three-decade partnership with Sarasota County produced an annual Citizen Opinion Survey that gives residents a voice in county policy and services.
How a decades-long brand equity study helped Raymond James track investor awareness across national and regional markets and sharpen its advertising strategy.
How twin telephone and online surveys captured resident sentiment on COVID-19, helping Hillsborough County sharpen its testing information and public health messaging.
How a baseline brand awareness study helped Suncoast Credit Union pinpoint advertising recall and top of mind perceptions to guide future marketing spend across its member markets.
How an online survey of Orlando visitors and a two-year media audit showed Clearwater Marine Aquarium an untapped market of Dolphin Tale fans.
How a survey of 1,501 Florida residents measured their consideration of credit unions versus traditional banks and uncovered what drives that choice.
How a revamped employee survey and outreach campaign for Pinellas County raised workforce participation from 58 percent to 84 percent and reshaped how leadership engaged staff.
How a survey of 110 Ybor City business owners and workers revealed the pandemic’s toll and pointed toward diversifying the district’s tourism-dependent economy.
How a countywide survey of Pinellas County residents revealed strong support for tourism, giving Visit St. Pete/Clearwater data to guide strategic planning and community engagement.
How more than 3,000 passenger intercept surveys at Tampa International Airport gave the Aviation Authority a data-driven view of shopping and dining preferences to guide its new terminal’s concessions.
How a Lutz surgeon’s new hospital care model grew into The Surgicalist Group, a national brand built on research-driven positioning and a 12-month rollout strategy.
How a baseline resident and worker survey gave the Westshore Alliance a repeatable way to track community sentiment across the district every two years.
How Academy at the Lakes turned a broad, unfocused message into a refined marketing and media strategy that built community awareness and improved the quality of enrollment inquiries.
How Thatch Computer Consulting shortened its name to Thatch and rebuilt its brand and website to match its growth into full-spectrum IT and cybersecurity services.
How Nasatka Barrier became Nasatka Security, repositioning a crash-rated barrier manufacturer as a global security solutions provider through Global Lines of Defense.
How a strategic branding plan united Project Focus Foundation’s programs under one cohesive vision, guiding young adults with disabilities from education into independent living.
How a disruptor brand strategy launched the nonprofit 21 & Change, positioning it to fight for inclusion and human rights for people with Down syndrome and other developmental disabilities.
How a media audit and focus groups with patrons shaped a marketing strategy that grew awareness and patron engagement for Bella Brava and Stillwater Tavern on Beach Drive.
How Academy at the Lakes turned a broad, unfocused message into a refined marketing and media strategy that built community awareness and improved the quality of enrollment inquiries.
How a focus group of Florida homeowners revealed low brand awareness for American Integrity Insurance and clear insights into how consumers choose a policy.
How Bhutan Travel Tours returned to HCP two decades after its original branding to rebuild its website and re-engage travelers across North America.
How four broadcast-quality PSAs aired across 19 channels for three months to help Camp Boggy Creek recruit volunteers and raise funds for its campers.
How four HD public service announcements, aired more than 3,000 times across 19 channels, fueled Camp Boggy Creek’s ‘Let the Love Shine’ fundraising campaign.
How an annual resident survey gave the City of Tampa a statistically valid read on quality of life, trust in government, and the Transforming Tampa’s Tomorrow initiative.
How an online survey of Orlando visitors and a two-year media audit showed Clearwater Marine Aquarium an untapped market of Dolphin Tale fans.
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
How a survey of 1,501 Florida residents measured their consideration of credit unions versus traditional banks and uncovered what drives that choice.
How a branding and public relations platform helped Daniel Risk Mitigation transition from military hostage negotiation experience into an international strategic analysis and security consulting firm.
How two side-by-side companies merged into one national brand, Davis Industrial, to unify conveyor fabrication and services under a single identity.
How a targeted PR strategy turned Diamond View Studios’ new virtual production stage, the Vū, into a national TODAY Show segment during Super Bowl weekend.
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
How a social media and SEO push helped Emerald Greens showcase its golf, tennis, and pool amenities as Tampa’s hidden resort gem.
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
How custom market studies across three states helped Empower Adventures launch and promote its new zip line and aerial park in Tampa Bay.
How research into member travel habits led Equity Lifestyle Properties to a refreshed, tiered membership lineup with concierge service built in.
How an annual telephonic survey gave Pinellas County’s Board of Commissioners the citizen data to guide budget decisions and long-term strategic planning.
How a 27th annual citizen opinion survey measured Sarasota County’s quality of life and trust in government, guiding county leaders’ policy priorities.
How a study of more than 700 Ybor City residents and workers shaped a brand refresh and marketing plan that grew social media engagement by 121 percent in eight months.
How research with more than 700 residents and workers grew into More in Ybor, an award-winning platform that repositioned Ybor City as more than a nightlife district.
How a modern redesign turned the Tampa CRA’s required state annual report into a clear showcase of community investment and redevelopment progress.
How a statewide policy change led HCP to align Ybor City CRA’s website, newsletter, and social channels with a new Tampa CRA brand.
How a seven-year strategic communications partnership helped Port Tampa Bay humanize Florida’s largest port and tell the stories behind its ‘Reroute Your Thinking’ positioning.
How stakeholder interviews and an immersive planning session gave Pinellas County Economic Development a new strategic plan to guide the region’s growth.
How a community needs assessment at Daughtrey Elementary School identified the health, social, and financial services Manatee County families needed most.
How Visit St. Pete/Clearwater used research and stakeholder engagement to build a five-year tourism plan that added destination stewardship to destination marketing.
How interviews with GRU’s management team, amid public concern over a costly contract, produced a strategic plan and unified mission for the utility.
How a strategic planning process, including brand awareness research and stakeholder workshops, gave Florida’s Adventure Coast a 10-year roadmap to grow tourism in Hernando County.
How an annual resident survey gave the City of Tampa a statistically valid read on quality of life, trust in government, and the Transforming Tampa’s Tomorrow initiative.
How stakeholder interviews and a countywide survey showed Hillsborough County residents rank housing affordability above all else, with 91 percent favoring limits on developing rural and agricultural land.
How a biennial telephone survey of local businesses gave Pinellas County Solid Waste a clearer picture of commercial recycling habits and pain points.
How a recurring Resident and Worker Study has tracked sentiment in Ybor City since 2016 and helped drive real improvements like crosswalks, greenspaces, and lighting.
How a recurring telephonic and online survey gave Hillsborough County a baseline and years of trend data on resident satisfaction, safety, and services.
How an ongoing residential recycling survey tracked Pinellas County’s participation and awareness over several years, finding 80 percent of residents recycling by 2026.
How a nearly three-decade partnership with Sarasota County produced an annual Citizen Opinion Survey that gives residents a voice in county policy and services.
How twin telephone and online surveys captured resident sentiment on COVID-19, helping Hillsborough County sharpen its testing information and public health messaging.
How a revamped employee survey and outreach campaign for Pinellas County raised workforce participation from 58 percent to 84 percent and reshaped how leadership engaged staff.
How a survey of 110 Ybor City business owners and workers revealed the pandemic’s toll and pointed toward diversifying the district’s tourism-dependent economy.
How a countywide survey of Pinellas County residents revealed strong support for tourism, giving Visit St. Pete/Clearwater data to guide strategic planning and community engagement.
How more than 3,000 passenger intercept surveys at Tampa International Airport gave the Aviation Authority a data-driven view of shopping and dining preferences to guide its new terminal’s concessions.
How an annual resident survey gave the City of Tampa a statistically valid read on quality of life, trust in government, and the Transforming Tampa’s Tomorrow initiative.
How a strategic planning process, including brand awareness research and stakeholder workshops, gave Florida’s Adventure Coast a 10-year roadmap to grow tourism in Hernando County.
How interviews with GRU’s management team, amid public concern over a costly contract, produced a strategic plan and unified mission for the utility.
How a recurring telephonic and online survey gave Hillsborough County a baseline and years of trend data on resident satisfaction, safety, and services.
How twin telephone and online surveys captured resident sentiment on COVID-19, helping Hillsborough County sharpen its testing information and public health messaging.
How stakeholder interviews and a countywide survey showed Hillsborough County residents rank housing affordability above all else, with 91 percent favoring limits on developing rural and agricultural land.
How more than 3,000 passenger intercept surveys at Tampa International Airport gave the Aviation Authority a data-driven view of shopping and dining preferences to guide its new terminal’s concessions.
How a community needs assessment at Daughtrey Elementary School identified the health, social, and financial services Manatee County families needed most.
How an annual telephonic survey gave Pinellas County’s Board of Commissioners the citizen data to guide budget decisions and long-term strategic planning.
How stakeholder interviews and an immersive planning session gave Pinellas County Economic Development a new strategic plan to guide the region’s growth.
How a revamped employee survey and outreach campaign for Pinellas County raised workforce participation from 58 percent to 84 percent and reshaped how leadership engaged staff.
How a biennial telephone survey of local businesses gave Pinellas County Solid Waste a clearer picture of commercial recycling habits and pain points.
How an ongoing residential recycling survey tracked Pinellas County’s participation and awareness over several years, finding 80 percent of residents recycling by 2026.
How a seven-year strategic communications partnership helped Port Tampa Bay humanize Florida’s largest port and tell the stories behind its ‘Reroute Your Thinking’ positioning.
How a nearly three-decade partnership with Sarasota County produced an annual Citizen Opinion Survey that gives residents a voice in county policy and services.
How a 27th annual citizen opinion survey measured Sarasota County’s quality of life and trust in government, guiding county leaders’ policy priorities.
How a modern redesign turned the Tampa CRA’s required state annual report into a clear showcase of community investment and redevelopment progress.
How Visit St. Pete/Clearwater used research and stakeholder engagement to build a five-year tourism plan that added destination stewardship to destination marketing.
How a countywide survey of Pinellas County residents revealed strong support for tourism, giving Visit St. Pete/Clearwater data to guide strategic planning and community engagement.
How a statewide policy change led HCP to align Ybor City CRA’s website, newsletter, and social channels with a new Tampa CRA brand.
How a survey of 110 Ybor City business owners and workers revealed the pandemic’s toll and pointed toward diversifying the district’s tourism-dependent economy.
How a recurring Resident and Worker Study has tracked sentiment in Ybor City since 2016 and helped drive real improvements like crosswalks, greenspaces, and lighting.
How research with more than 700 residents and workers grew into More in Ybor, an award-winning platform that repositioned Ybor City as more than a nightlife district.
How a study of more than 700 Ybor City residents and workers shaped a brand refresh and marketing plan that grew social media engagement by 121 percent in eight months.
How unscripted interviews with 12 volunteers became a multi-media campaign that helped Voices for Children of Tampa Bay recruit more guardians ad litem than it had trainers to prepare.
How four HD public service announcements, aired more than 3,000 times across 19 channels, fueled Camp Boggy Creek’s ‘Let the Love Shine’ fundraising campaign.
How a campus sponsorship and the “Are You the Best Bull?” social campaign helped USF Federal Credit Union build awareness among students, staff, and alumni.
How new leadership at the Tampa Bay Defense Alliance turned to a fresh branding and positioning strategy to spotlight the region’s outsized economic ties to its military bases.
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.
How unscripted interviews with volunteer guardians became a multi-media campaign to recruit more advocates for children in Hillsborough County’s court system.
How years of pro bono public relations, research, and sponsor development helped the Sun ‘n Fun Fly In grow into an internationally recognized aviation event and year-round campus.
How a repeated citizen survey gave the Juvenile Welfare Board of Pinellas County the data to support a funding decision on its millage rate.
How four broadcast-quality PSAs aired across 19 channels for three months to help Camp Boggy Creek recruit volunteers and raise funds for its campers.
How an eight-week grassroots campaign built from scratch helped Strengthen Our Schools pass Hillsborough County’s half-penny tax referendum for school repairs.
How the MyMacDill Community Pride campaign, timed to the base’s 75th anniversary, rallied Tampa Bay leaders to defend MacDill Air Force Base from closure threats.
How a video-driven, multi-year media campaign helped Voices for Children recruit new volunteer guardians and raise awareness across Hillsborough County.
How a disruptor brand strategy launched the nonprofit 21 & Change, positioning it to fight for inclusion and human rights for people with Down syndrome and other developmental disabilities.
How stakeholder research, including member focus groups and interviews, guided a full rebrand of the credit union now known as Tampa Bay Federal Credit Union.
How Coast2Coast Credit Union became Transport Credit Union, a rebrand that reconnected the institution with the transportation professionals it was built to serve.
How a strategic planning review of leadership, staff, and volunteer input gave the Humane Society of Tampa Bay a new five-year plan with clear performance metrics.
How USF Federal Credit Union grew campus awareness through athletics sponsorships, a redesigned website, and the ‘Are You the Best Bull?’ social media campaign.
How a viability study for the Military Learning Center of Tampa Bay identified which features, from STEM learning to veteran support, would matter most to the community.
How a baseline brand awareness study helped Suncoast Credit Union pinpoint advertising recall and top of mind perceptions to guide future marketing spend across its member markets.
How a disruptor brand strategy launched the nonprofit 21 & Change, positioning it to fight for inclusion and human rights for people with Down syndrome and other developmental disabilities.
How Academy at the Lakes turned a broad, unfocused message into a refined marketing and media strategy that built community awareness and improved the quality of enrollment inquiries.
How four broadcast-quality PSAs aired across 19 channels for three months to help Camp Boggy Creek recruit volunteers and raise funds for its campers.
How four HD public service announcements, aired more than 3,000 times across 19 channels, fueled Camp Boggy Creek’s ‘Let the Love Shine’ fundraising campaign.
How a survey of 1,501 Florida residents measured their consideration of credit unions versus traditional banks and uncovered what drives that choice.
How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.
How a strategic planning review of leadership, staff, and volunteer input gave the Humane Society of Tampa Bay a new five-year plan with clear performance metrics.
How a repeated citizen survey gave the Juvenile Welfare Board of Pinellas County the data to support a funding decision on its millage rate.
How a viability study for the Military Learning Center of Tampa Bay identified which features, from STEM learning to veteran support, would matter most to the community.
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
How a strategic branding plan united Project Focus Foundation’s programs under one cohesive vision, guiding young adults with disabilities from education into independent living.
How an eight-week grassroots campaign built from scratch helped Strengthen Our Schools pass Hillsborough County’s half-penny tax referendum for school repairs.
How years of pro bono public relations, research, and sponsor development helped the Sun ‘n Fun Fly In grow into an internationally recognized aviation event and year-round campus.
How a baseline brand awareness study helped Suncoast Credit Union pinpoint advertising recall and top of mind perceptions to guide future marketing spend across its member markets.
How the MyMacDill Community Pride campaign, timed to the base’s 75th anniversary, rallied Tampa Bay leaders to defend MacDill Air Force Base from closure threats.
How new leadership at the Tampa Bay Defense Alliance turned to a fresh branding and positioning strategy to spotlight the region’s outsized economic ties to its military bases.
How stakeholder research, including member focus groups and interviews, guided a full rebrand of the credit union now known as Tampa Bay Federal Credit Union.
How Coast2Coast Credit Union became Transport Credit Union, a rebrand that reconnected the institution with the transportation professionals it was built to serve.
How USF Federal Credit Union grew campus awareness through athletics sponsorships, a redesigned website, and the ‘Are You the Best Bull?’ social media campaign.
How a campus sponsorship and the “Are You the Best Bull?” social campaign helped USF Federal Credit Union build awareness among students, staff, and alumni.
How baseline resident and worker studies, repeated over time, gave the Tampa Downtown Partnership data to guide growth and retail strategy for Downtown Tampa.
How stakeholder interviews and a SWOT analysis with JLL turned Hillsborough County tourism data into a set of strategic recommendations for Visit Tampa Bay.
How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
How a biennial worker and resident study gave the Tampa Downtown Partnership fresh data to share at its Annual Downtown Development Forum.
How market research into Tampa Bay’s film and digital media industry showed that commercial production could thrive in Florida without state incentives.
How a 2012 study of the region’s film industry needs led to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How workshops, member surveys, and research turned years of Westshore Resident and Worker Study data into a 10-year strategic plan with clear objectives, timelines, and metrics.
How a tourism asset inventory with JLL analyzed Hillsborough County’s hotels, attractions, and infrastructure to guide Visit Tampa Bay’s long-range investment strategy.
How an online survey of Orlando visitors and a two-year media audit showed Clearwater Marine Aquarium an untapped market of Dolphin Tale fans.
How a baseline resident and worker survey gave the Westshore Alliance a repeatable way to track community sentiment across the district every two years.
How an online survey of Orlando visitors and a two-year media audit showed Clearwater Marine Aquarium an untapped market of Dolphin Tale fans.
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
How a 2012 study of the region’s film industry needs led to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How market research into Tampa Bay’s film and digital media industry showed that commercial production could thrive in Florida without state incentives.
How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How baseline resident and worker studies, repeated over time, gave the Tampa Downtown Partnership data to guide growth and retail strategy for Downtown Tampa.
How a biennial worker and resident study gave the Tampa Downtown Partnership fresh data to share at its Annual Downtown Development Forum.
How workshops, member surveys, and research turned years of Westshore Resident and Worker Study data into a 10-year strategic plan with clear objectives, timelines, and metrics.
How a tourism asset inventory with JLL analyzed Hillsborough County’s hotels, attractions, and infrastructure to guide Visit Tampa Bay’s long-range investment strategy.
How stakeholder interviews and a SWOT analysis with JLL turned Hillsborough County tourism data into a set of strategic recommendations for Visit Tampa Bay.
How a baseline resident and worker survey gave the Westshore Alliance a repeatable way to track community sentiment across the district every two years.
How Source 1 Solutions aligned its brand, communications and marketing behind a five-year plan to grow from a midmarket technology company into a global enterprise.
How a new logo, tagline, and PR campaign turned four family-friendly villas into Luxury Cayman Villas, now a leading brand across Grand Cayman Island.
How a refined brand platform and lead generation program helped My Back Office grow into an operation three times its original size in three years.
How a full brand and marketing overhaul repositioned Tom George Yacht Group from a struggling regional dealer into a global force in luxury yacht sales and service.
How a zebra mascot built from SUNZ Insurance’s own brand imagery turned a national tradeshow booth into more than 150 new leads.
How strategic planning and branding work for Troutman Sanders Strategies grew into creating the Virginia Alternative and Renewable Energy Association to advance the state’s clean energy policy.
How decades of campaign work for Media General’s Tampa Tribune led to new products like CENTRO and the Rain Publishing magazine line.
How stakeholder interviews and on-the-ground observation uncovered the causes of slow turnaround at Raymond James Marketing and guided a plan to streamline the agency’s workflow.
How a focus group of Florida homeowners revealed low brand awareness for American Integrity Insurance and clear insights into how consumers choose a policy.
How a decades-long brand equity study helped Raymond James track investor awareness across national and regional markets and sharpen its advertising strategy.
How a Lutz surgeon’s new hospital care model grew into The Surgicalist Group, a national brand built on research-driven positioning and a 12-month rollout strategy.
How Thatch Computer Consulting shortened its name to Thatch and rebuilt its brand and website to match its growth into full-spectrum IT and cybersecurity services.
How Nasatka Barrier became Nasatka Security, repositioning a crash-rated barrier manufacturer as a global security solutions provider through Global Lines of Defense.
How a media audit and focus groups with patrons shaped a marketing strategy that grew awareness and patron engagement for Bella Brava and Stillwater Tavern on Beach Drive.
How a focus group of Florida homeowners revealed low brand awareness for American Integrity Insurance and clear insights into how consumers choose a policy.
How Bhutan Travel Tours returned to HCP two decades after its original branding to rebuild its website and re-engage travelers across North America.
How a branding and public relations platform helped Daniel Risk Mitigation transition from military hostage negotiation experience into an international strategic analysis and security consulting firm.
How two side-by-side companies merged into one national brand, Davis Industrial, to unify conveyor fabrication and services under a single identity.
How a targeted PR strategy turned Diamond View Studios’ new virtual production stage, the Vū, into a national TODAY Show segment during Super Bowl weekend.
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
How a social media and SEO push helped Emerald Greens showcase its golf, tennis, and pool amenities as Tampa’s hidden resort gem.
How custom market studies across three states helped Empower Adventures launch and promote its new zip line and aerial park in Tampa Bay.
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
How research into member travel habits led Equity Lifestyle Properties to a refreshed, tiered membership lineup with concierge service built in.
How General Tommy Franks launched a brand platform and website to support his bestselling memoir, American Soldier, and his years of public speaking.
How a 30-year family law practice rebranded as Givens Givens Sparks and launched a multimedia campaign to reach BP oil spill claimants across Florida.
How a new logo, tagline, and PR campaign turned four family-friendly villas into Luxury Cayman Villas, now a leading brand across Grand Cayman Island.
How decades of campaign work for Media General’s Tampa Tribune led to new products like CENTRO and the Rain Publishing magazine line.
How decades of campaign work with the Tampa Tribune led HCP to conceive and launch CENTRO, a Hispanic publication, and support new niche titles under the Rain Publishing brand.
How a refined brand platform and lead generation program helped My Back Office grow into an operation three times its original size in three years.
How unscripted interviews with 12 volunteers became a multi-media campaign that helped Voices for Children of Tampa Bay recruit more guardians ad litem than it had trainers to prepare.
How four HD public service announcements, aired more than 3,000 times across 19 channels, fueled Camp Boggy Creek’s ‘Let the Love Shine’ fundraising campaign.
How a campus sponsorship and the “Are You the Best Bull?” social campaign helped USF Federal Credit Union build awareness among students, staff, and alumni.
How decades of campaign work with the Tampa Tribune led HCP to conceive and launch CENTRO, a Hispanic publication, and support new niche titles under the Rain Publishing brand.
How research into a new hospital surgical care model shaped the brand and 12-month rollout strategy behind The Surgicalist Group’s national launch.
How ongoing marketing and a new data-driven website helped the Sheraton Sand Key Resort stand out within Starwood’s brand standards after its 40th anniversary renovation.
How HCP built the YouImpact brand and an online video program to give judges and DUI offenders an alternative to live victim impact panels.
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
How a website and brochure introduced The Surgicalist Group’s hospital-based surgical care model, built around shorter wait times and better outcomes for emergent patients.
How website, video, and print advertising work helped highlight the Sheraton Sand Key Resort’s quiet side of Clearwater Beach location.
How a coalition of Tampa Bay business leaders built the Keep the Rays in Tampa Bay movement into a full branded campaign with its own website, videos, and events.
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
How new leadership at the Tampa Bay Defense Alliance turned to a fresh branding and positioning strategy to spotlight the region’s outsized economic ties to its military bases.
How a go-to-market strategy built TEKA’s first US headquarters in Tampa and landed Home Depot as a distribution partner, paving the way for the high-end Küppersbusch line.
How an in-depth brand assessment gave Quality Counts a new positioning statement, Data that Drives Communities, and its own technology brand, MyQC.
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
How Bhutan Travel Tours returned to HCP two decades after its original branding to rebuild its website and re-engage travelers across North America.
How StarCore Nuclear introduced helium-cooled Small Modular Reactor technology through Powering Together, an award-winning documentary and communications platform built on transparency, respect, and shared opportunity.
How a new logo, brand standards, and niche practice websites built a corporate identity from scratch for the trial firm now known as TNT Attorneys.
How a rebrand and FAQ video gallery helped Roush Law Group explain complex employment law issues and connect with prospective clients online.
How a multi-year capital campaign and a star-studded grand opening event, A Night to Remember, hosted by Larry King, built public awareness and support for Pepin Heart Hospital.
How a disruptor brand strategy launched the nonprofit 21 & Change, positioning it to fight for inclusion and human rights for people with Down syndrome and other developmental disabilities.
How a media audit and focus groups with patrons shaped a marketing strategy that grew awareness and patron engagement for Bella Brava and Stillwater Tavern on Beach Drive.
How Academy at the Lakes turned a broad, unfocused message into a refined marketing and media strategy that built community awareness and improved the quality of enrollment inquiries.
How Bhutan Travel Tours returned to HCP two decades after its original branding to rebuild its website and re-engage travelers across North America.
How four broadcast-quality PSAs aired across 19 channels for three months to help Camp Boggy Creek recruit volunteers and raise funds for its campers.
How four HD public service announcements, aired more than 3,000 times across 19 channels, fueled Camp Boggy Creek’s ‘Let the Love Shine’ fundraising campaign.
How a branding and public relations platform helped Daniel Risk Mitigation transition from military hostage negotiation experience into an international strategic analysis and security consulting firm.
How two side-by-side companies merged into one national brand, Davis Industrial, to unify conveyor fabrication and services under a single identity.
How a targeted PR strategy turned Diamond View Studios’ new virtual production stage, the Vū, into a national TODAY Show segment during Super Bowl weekend.
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
How a social media and SEO push helped Emerald Greens showcase its golf, tennis, and pool amenities as Tampa’s hidden resort gem.
How custom market studies across three states helped Empower Adventures launch and promote its new zip line and aerial park in Tampa Bay.
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
How General Tommy Franks launched a brand platform and website to support his bestselling memoir, American Soldier, and his years of public speaking.
How a 30-year family law practice rebranded as Givens Givens Sparks and launched a multimedia campaign to reach BP oil spill claimants across Florida.
How a new logo, tagline, and PR campaign turned four family-friendly villas into Luxury Cayman Villas, now a leading brand across Grand Cayman Island.
How decades of campaign work with the Tampa Tribune led HCP to conceive and launch CENTRO, a Hispanic publication, and support new niche titles under the Rain Publishing brand.
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
How an annual telephonic survey gave Pinellas County’s Board of Commissioners the citizen data to guide budget decisions and long-term strategic planning.
How baseline resident and worker studies, repeated over time, gave the Tampa Downtown Partnership data to guide growth and retail strategy for Downtown Tampa.
How stakeholder interviews and a SWOT analysis with JLL turned Hillsborough County tourism data into a set of strategic recommendations for Visit Tampa Bay.
How structured interviews, roundtables, and firsthand observation diagnosed the workflow bottlenecks behind Raymond James Marketing’s project delays and shaped a plan for agency renewal.
How more than a decade of telephonic and direct mail research helped Raymond James track investor awareness and sharpen its financial advertising strategy.
How a campus sponsorship and the “Are You the Best Bull?” social campaign helped USF Federal Credit Union build awareness among students, staff, and alumni.
How research into a new hospital surgical care model shaped the brand and 12-month rollout strategy behind The Surgicalist Group’s national launch.
How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How ongoing marketing and a new data-driven website helped the Sheraton Sand Key Resort stand out within Starwood’s brand standards after its 40th anniversary renovation.
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
How a 27th annual citizen opinion survey measured Sarasota County’s quality of life and trust in government, guiding county leaders’ policy priorities.
How a biennial worker and resident study gave the Tampa Downtown Partnership fresh data to share at its Annual Downtown Development Forum.
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
How a go-to-market strategy built TEKA’s first US headquarters in Tampa and landed Home Depot as a distribution partner, paving the way for the high-end Küppersbusch line.
How an in-depth brand assessment gave Quality Counts a new positioning statement, Data that Drives Communities, and its own technology brand, MyQC.
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
How market research into Tampa Bay’s film and digital media industry showed that commercial production could thrive in Florida without state incentives.
How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.
How a multi-year capital campaign and a star-studded grand opening event, A Night to Remember, hosted by Larry King, built public awareness and support for Pepin Heart Hospital.
How a study of more than 700 Ybor City residents and workers shaped a brand refresh and marketing plan that grew social media engagement by 121 percent in eight months.
How research into member travel habits led Equity Lifestyle Properties to a refreshed, tiered membership lineup with concierge service built in.
How a media audit and focus groups with patrons shaped a marketing strategy that grew awareness and patron engagement for Bella Brava and Stillwater Tavern on Beach Drive.
How a focus group of Florida homeowners revealed low brand awareness for American Integrity Insurance and clear insights into how consumers choose a policy.
How an annual resident survey gave the City of Tampa a statistically valid read on quality of life, trust in government, and the Transforming Tampa’s Tomorrow initiative.
How an online survey of Orlando visitors and a two-year media audit showed Clearwater Marine Aquarium an untapped market of Dolphin Tale fans.
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
How a survey of 1,501 Florida residents measured their consideration of credit unions versus traditional banks and uncovered what drives that choice.
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
How custom market studies across three states helped Empower Adventures launch and promote its new zip line and aerial park in Tampa Bay.
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
How research into member travel habits led Equity Lifestyle Properties to a refreshed, tiered membership lineup with concierge service built in.
How a 2012 study of the region’s film industry needs led to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How market research into Tampa Bay’s film and digital media industry showed that commercial production could thrive in Florida without state incentives.
How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How a recurring telephonic and online survey gave Hillsborough County a baseline and years of trend data on resident satisfaction, safety, and services.
How twin telephone and online surveys captured resident sentiment on COVID-19, helping Hillsborough County sharpen its testing information and public health messaging.
How stakeholder interviews and a countywide survey showed Hillsborough County residents rank housing affordability above all else, with 91 percent favoring limits on developing rural and agricultural land.
How more than 3,000 passenger intercept surveys at Tampa International Airport gave the Aviation Authority a data-driven view of shopping and dining preferences to guide its new terminal’s concessions.
How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.
How a repeated citizen survey gave the Juvenile Welfare Board of Pinellas County the data to support a funding decision on its millage rate.
How stakeholder interviews and a SWOT analysis with JLL turned Hillsborough County tourism data into a set of strategic recommendations for Visit Tampa Bay.
How structured interviews, roundtables, and firsthand observation diagnosed the workflow bottlenecks behind Raymond James Marketing’s project delays and shaped a plan for agency renewal.
How a campus sponsorship and the “Are You the Best Bull?” social campaign helped USF Federal Credit Union build awareness among students, staff, and alumni.
How decades of campaign work with the Tampa Tribune led HCP to conceive and launch CENTRO, a Hispanic publication, and support new niche titles under the Rain Publishing brand.
How research into a new hospital surgical care model shaped the brand and 12-month rollout strategy behind The Surgicalist Group’s national launch.
How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How HCP built the YouImpact brand and an online video program to give judges and DUI offenders an alternative to live victim impact panels.
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
How a coalition of Tampa Bay business leaders built the Keep the Rays in Tampa Bay movement into a full branded campaign with its own website, videos, and events.
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
How new leadership at the Tampa Bay Defense Alliance turned to a fresh branding and positioning strategy to spotlight the region’s outsized economic ties to its military bases.
How a go-to-market strategy built TEKA’s first US headquarters in Tampa and landed Home Depot as a distribution partner, paving the way for the high-end Küppersbusch line.
How an in-depth brand assessment gave Quality Counts a new positioning statement, Data that Drives Communities, and its own technology brand, MyQC.
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
How StarCore Nuclear introduced helium-cooled Small Modular Reactor technology through Powering Together, an award-winning documentary and communications platform built on transparency, respect, and shared opportunity.
How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.
How a study of more than 700 Ybor City residents and workers shaped a brand refresh and marketing plan that grew social media engagement by 121 percent in eight months.
How research into member travel habits led Equity Lifestyle Properties to a refreshed, tiered membership lineup with concierge service built in.
How Academy at the Lakes turned a broad, unfocused message into a refined marketing and media strategy that built community awareness and improved the quality of enrollment inquiries.
How an online survey of Orlando visitors and a media spend audit revealed a sizable opportunity for Clearwater Marine Aquarium, sharpening its message and guiding future media buys.
How two side-by-side companies merged into one national brand, Davis Industrial, to unify conveyor fabrication and services under a single identity.
How a pineapple-inspired logo helped Elite Weiler Pools rebrand as Elite Commercial Pools and Fountains, focused solely on commercial construction projects.
How customized market studies and secret shopping across its zip line locations guided Empower Adventures’ launch of a new Tampa Bay adventure park.
How research into member travel habits led Equity Lifestyle Properties to a refreshed, tiered membership lineup with concierge service built in.
How stakeholder interviews and a statewide industry survey uncovered why Tampa Bay was losing production talent, leading to the creation of the Tampa Hillsborough Film and Digital Media Commission.
How a strategic planning process, including brand awareness research and stakeholder workshops, gave Florida’s Adventure Coast a 10-year roadmap to grow tourism in Hernando County.
How interviews with GRU’s management team, amid public concern over a costly contract, produced a strategic plan and unified mission for the utility.
How the Hillsborough County Hotel & Lodging Association turned a strong market position into a three-year strategy with accountability built in.
How a strategic planning review of leadership, staff, and volunteer input gave the Humane Society of Tampa Bay a new five-year plan with clear performance metrics.
How decades of campaign work for Media General’s Tampa Tribune led to new products like CENTRO and the Rain Publishing magazine line.
How decades of campaign work with the Tampa Tribune led HCP to conceive and launch CENTRO, a Hispanic publication, and support new niche titles under the Rain Publishing brand.
How a statewide gap analysis of veteran services led to a new name, brand, and website for the Military Learning Center of Tampa Bay.
How Nasatka Barrier became Nasatka Security, repositioning a crash-rated barrier manufacturer as a global security solutions provider through Global Lines of Defense.
How stakeholder interviews and an immersive planning session gave Pinellas County Economic Development a new strategic plan to guide the region’s growth.
Who brought the problem: a government, a company, a partnership or a nonprofit.
The decision the leadership team was facing, stated plainly.
The work HCP was commissioned to do: research, strategy, marketing or a blend of the three.
What the work produced for the organization that commissioned it.
Tell us what you are facing. We will tell you what the evidence supports. If the evidence says you do not need us, we will say that too.
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HCP Associates, Inc. · The Joseph Garcia International Center 1101 Channelside Drive, Suite 301, Tampa, Florida 33602
